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In today’s fast-paced digital world, grabbing attention and keeping it is more challenging than ever. That’s where explainer videos come in. These short, engaging videos break down complex products or services in a clear and captivating way. And here’s the magic—they convert sales like crazy.
A recent Wyzowl study found that 88% of people say they’ve been convinced to buy a product or service by watching a brand’s video. Let’s dive into how and why these videos work—and how you can use them to boost your own conversion rates.
Let’s talk about creating a custom explainer video that sells.👉 Contact us now for a free video strategy session.
If your product or service is technical, abstract, or hard to explain, an explainer video makes it instantly accessible. Visual storytelling breaks down information into digestible chunks, so viewers understand the value faster and easier.
People retain 95% of a message when they watch it in a video, compared to just 10% when reading text. Explainer videos combine visuals, audio, and storytelling—making them one of the most effective tools in your video marketing strategy.
🎯 Use animated explainer videos to hook your audience within the first 10 seconds.
Consumers are more likely to purchase from brands they trust. A high-quality explainer video conveys professionalism, authenticity, and transparency, helping customers feel more confident in their buying decisions.
✨ Pro Tip: Add real customer testimonials or case studies to your video for social proof.
Every great explainer video ends with a compelling call to action. Whether it’s “Buy Now,” “Schedule a Demo,” or “Learn More,” guiding your viewer to the next step is what converts interest into sales.
✅ Make sure your CTA is clear, clickable, and aligned with your sales funnel.
From landing pages to email campaigns to social media, explainer videos are versatile assets that increase conversions at every stage of the buyer’s journey. Embed them on your homepage, share them in ads, or use them in follow-up emails to re-engage leads.
📈 Businesses using video grow revenue 49% faster than those who don’t.
Explainer videos aren’t just a trend—they’re a proven sales tool. They help you stand out, educate your audience, and guide them to take action. Whether you’re a startup or a growing brand, incorporating video into your strategy will help convert leads into loyal customers.
