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Some of the most viral marketing success stories are from people that created an informal video. Imagine if they would have made it interactive with a simple call to action so they could control all the monetization? They could have easily gathered some information through a survey and turned all their visitors into customers at a later date. Most people that publish videos for their businesses use platforms such as YouTube and Vimeo but have you ever noticed what happens to their videos when they end? It either starts a new video from your competitors paid advertisement, or it showcases multiple videos from your competitors and they ultimately convert your visitors into their customers. Unless you are monetizing the video through Youtube, which doesn't pay as well as your business does, you are throwing away money. Hosting your own videos with interative capabilities is a game changer!
Credibility is nearly 100% of of the customer creation process. Do they believe you? Depending on your business, informal videos won't do the trick. You will need to put your best foot forward and sometimes a dog and pony show, so-to-speak, is needed. Your interactive video doesn't have to lengthy or long winded but sometimes, it needs to be a Video Explainer Video, with complex doodleing to tell your story. Below are a couple of examples of each style and depending on your specific requirements, they can make a huge difference in your online and offline sales.
